|
|||||
|
|
|||||
|
History & Systems Research Methods Biopsychology Development Learning Cognition Motivation & Emotion Individual Differences Social Psychology Distress & Wellness Environmental Psych Ecopsychology Conservation Psych |
Click on one of the links below or scroll down the page to see:Lecture/Discussion Topics
Class Activities
Multimedia Resources
Suggested Readings for StudentsReferences Cited in this Section
LECTURE/DISCUSSION TOPICSCOGNITIVE BIASES/HEURISTICS AND ENVIRONMENTAL ISSUESSeveral cognitive biases and heuristics have application in understanding human thinking and behavior related to the environment. Some examples include:
RISK ASSESSMENT AND ENVIRONMENTAL HAZARDSRisk assessment is a cognitive psychology topic with obvious relevance to environmental issues (Slovic, 1993). Numerous studies have explored the public's perception of risks associated with environmental hazards such as nuclear waste (e.g., Drottz & Sjöberg, 1990; Flynn, Slovic, & Mertz, 1993; Peters & Slovic, 1996; Sjöberg & Drottz-Sjöberg, 2001) and toxic chemicals (e.g., Kraus, Malmfors, & Slovic, P., 1992; Mertz, Slovic, & Purchase, 1998). Researchers who study risk perception address a variety of questions including how to measure the accuracy of public perceptions of risk (especially when there may be disagreement among the experts about the "true" risk), how to effectively communicate known risks to the public, and how to influence people's behavior so as to manage risk. Rresearch on risk assessment has suggested that people's risk estimates are less than rational for a variety of reasons including the following (reviewed in Nickerson, 2003):
In a recent paper, Slovic, Finucane, Peters, and MacGregor (2004) argue against the view that "coldly rational" risk assessment is always superior to emotionally-informed risk assessment. For example, Alhakami and Slovic (1994) found that people's evaluation of the risks and benefits associated with the use of pesticides was based not only on knowledge but also how they felt affectively about those risks and benefits. Finucane, Alkahami, Slovic, and Johnson (2000) tested this "affect heuristic" in environmental risk assessment by presenting participants with one of four informational sets regarding the risks and benefits of nuclear power. They found that judgments of the risks and benefits of nuclear power were changed by information designed to increase favorable affect. CROSS-CULTURAL CONCEPTUALIZATIONS OF NATUREScott Atran, Douglas Medin, and Norbert Ross (2005; see also Medin & Atran, 2004) report that mental models of nature vary cross-culturally and even show dramatic variation within populations, and that this variation has implications for environmental issues. In this Psychological Review article, the authors suggest,
Although this article is focused primarily on describing and advocating a research methodology for studying folk biological knowledge and its transmission and distribution within and between cultural groups, it also contains some specific research findings that may be of interest to students. The authors studied several populations in Mesoamerica and North America and found differences (e.g., between immigrants and native inhabitants of a region) in understanding of reciprocal relationships between plants, animals, and humans, and in how that understanding is socially tranmitted. They found that the richness and complexity of mental models varies with the extent to which a given population has a cultural history of dependence on a specific habitat, but that this long history does not guarantee that behaviors toward that habitat will be sustainable. The authors conclude that information about culturally shared (and not shared) ecological understanding is valuable because,
IMPLICIT ASSOCIATIONS and CONNECTEDNESS TO NATURE Schultz, Shriver, Tabanico, and Khazian (2004) use a modification of the Implicit Associations Test to measure individuals' connection to nature. The task measures participants’ response latency in making “me-not me” judgments for words associated with the natural environment (e.g., trees) versus words associated with the built environment (e.g., car). Shorter response latency for me-nature pairings is interpreted as reflecting greater implicit association (i.e., connection) between the self and the natural world. Importantly, researchers have not found the IAT to be a good predictor of environmental behaviors.
BELIEF IN THE ANIMAL "MIND": THINKING ABOUT ANIMALS THINKINGAnimal cognition is a topic commonly addressed in psychology classes. To teach this topic within a sustainability framework, take the discussion beyond the question of whether and how animals think to the implications of humans believing (or not believing) that they do. Many authors have written about how humans are impacted by evidence of animal cognition and emotion, and about how scientists have long warned people against the dangers of "anthropomorphism" (e.g., Bekoff, 2002; Bekoff, Allen, & Berghardt, 2002; Crist, 1999; Daston & Mitman, 2005; Mitchell, Nicholas, & Miles, 1997). Ask students to consider how both our naive and scientifically-informed beliefs about thinking and emotions in other animals may affect our attitudes toward sustainabilty-related topics such as habitat loss, species depletion, and factory farming. How do beliefs about nonhuman animal cognition affect attitudes toward animal research? Knight, Vrij, Cherryman, and Nunkoosing (2004) found that belief in animal mind was a strong predictor of attitudes toward various types of animal use. (See also Mametti & Bortolotti, 2006 for a general discussion of belief in animal mind and its implications for attitudes toward animal research.) PBS's Scientific American Frontiers series has a episode that works well to introduce the idea of animal cognition (see below). The episode includes demonstrations of research paradigms that test various cognitive abilities in animals including counting, language, category formation, and perspective taking.
COGNITIVE MAPS OF OUR ENVIRONMENTSSince the publication of urban planner Kevin Lynch's (1960) The Image of the City, planners and researchers have used cognitive maps to assess people's subjective perceptions of their environments (Kitchin, 1994). Lynch analyzed people's sketches of their cognitive maps for urban areas and found that they typically contain five features: paths, edges, districts, nodes, and landmarks. In addition to these spatial cognition indicators, sketches of cognitive maps also contain information about individuals' feelings about the space. One way cognitive researchers have detected affective content in sketches of cognitive maps is by studying the errors and distortions in the maps. Individuals tend to overestimate the size of areas they especially like and omit areas they do not like (Milgram & Jodelet, 1976; Seibert & Anooshian, 1993). Although psychologists have not delved very deeply into the topic of affect and sketch map distortions, some geographers and planners find this information enlightening. Consider the following anecdote from Britain Scott:
Most research on cognitive maps has pertained to built environments, but some researchers have collected sketch maps from indigenous populations living subsistence lifestyles in more natural areas. These maps have been used to assess natural resources and inform future development projects (e.g., Herlihy, 2003; Smith, 2003).
CLASS ACTIVITIES
ILLUSTRATING HEURISTICS/BIASES WITH ENVIRONMENTAL CONTENTAnchoring and adjustment, the availability heuristic, the representativeness heuristic, conjunction fallacy, and framing are illustrated with environmentally related content on the handouts available in .pdf format here. Instructors can use two versions to illustrate what happens when the range of options on a multiple choice item is shifted. In Version 1, the correct answer always appears last out of five options; on Version 2 it is the third option. Following the multiple choice items are a few forced choice items that can illustrate the availability heuristic. The correct answer always appears second, but students will often choose the first option because examples come more easily to mind.
EXPLORING HOW WE CONCEPTUALIZE "NATURE"Cognitive psychologists make a distinction between categories of naturally occuring objects and categories of artifacts created by humans, although to some extent the distinction between these types of categories is blurred. For example, some research suggests that features are more important in our categorization of natural objects while function is more important in our categorization of artifactual objects (e.g., a genetically-modified vegetable may be less likely than a nonmodified one to be categorized as a vegetable while a stationary bicycle may be less likely than a mobile one to be categorized as a bicycle); however, this primacy of function in artifact categories may not always hold true, depending upon which features of a category are perceived to be causal in giving rise to other features of the category (Medin, Lynch, & Solomon, 2000). Students can explore how we conceptualize nature by doing the following activities with a small sample of their peers:
VISUAL IMAGES AND OUR COGNITIONS ABOUT NATUREThis activity asks students to consider how and whether visual technology affects conceptualizations of nature in modern industrial cultures? For example, how do high-tech visuals such as satellite images of the Grand Canyon, time-lapse photographs of natural phenomena, or microscopic images of natural elements affect our understanding of nature, our place in it, and our impact on it? Have students visit these websites (see below for web addresses) and write a reaction to the following question: How might humans whose experience of nature is mediated by technologically-generated visual images understand and think about nature differently than those whose experience is limited to what they can detect with their own senses?
ENVIRONMENTAL DECISIONS: MAKING HIDDEN COSTS SALIENTEconomic analysis of environmental issues has been criticized for not taking into account the real costs associated with certain behaviors. The challenge to economists is to figure out how to place a monetary value on things such as air quality and wildlife habitat when doing cost-benefit analyses that will inform environmental policy. Similarly, when individuals make environmental decisions, we often lack relevant information. We may not be aware of all of the costs or potential impacts of our behaviors and may instead rely on intuition, cognitive heuristics, and faulty mental models (Margolis, 1996). For example, when evaluating which food product is more environmentally friendly, we may know to consider the way it was produced (organically or not, small farm vs. factory farm) and the packaging, but we might not think about the energy and pollution involved in bringing the food to us from another geographical region. When we behave today, we may not be able to comprehend the long-term impact of that behavior. Cognitive researchers have demonstrated many ways that people engage in illogical or biased reasoning even when we have all of the necessary information. So, what are the implications making decisions in the absence of relevant information? Ask students to identify products used or consumed in their daily routines that have hidden environmental costs. For example, many students are aware of the issue of paper consumption and so they recycle and print double-sided so as to "save trees," however they may be unaware of other environmental costs of paper production (e.g., those associated with the chemical bleaching process used to make the white paper that we consider standard). Have students identify three such products and research the full array of environmental costs associated with these products (see Brower & Leon, 1999, for good information on costs of many common products). Do students predict that providing detailed information on the environmental costs will affect peers' assessment of associated behaviors? Students can test their predictions by providing detailed information on costs to one sample of participants and no information to another sample and then present them with Likert-style items such as the following (adapted as necessary for particular products):
Students may also wish to include a manipulation check that assesses participants' awareness of costs associated with the products. After collecting the data, statistically trained students-- or the instructor-- can analyze responses to determine whether there is a significant difference between the responses of the informed and uninformed participants?
SKETCH MAPS AND ENVIRONMENTAL ATTITUDESAs described above, some researchers consider the distortions in sketches of cognitive maps diagnostic of affect toward areas or elements in familiar environments. Students can explore this association by asking a sample of peer participants to first sketch their cognitive maps of campus and then to fill out a measure of environmental attitudes (e.g., Dunlap, Van Liere, Mertig, & Jones, 2000) or nature connectedness (e.g., Mayer & Frantz, 2004). Do the students see a correspondence between scores on the individual differences measures and patterns in the sketch maps? Students will have to determine for themselves exactly how they will assess the content in the sketch maps; will they look for inclusion or omission (e.g., of greenspaces vs. buildings) or distortions (e.g., exaggerating the size of greenspaces vs. buildings)? This activity can serve as a good experiential introduction to the topic of methodological problems associated with researchers' use of sketch maps (Kitchin, 1996).
MULTIMEDIA RESOURCESWEBSITE: ANIMAL STUDIES BIBLIOGRAPHYLinda Kalof, Amy Fitzgerald, Jennifer Lerner, and Jessica Temeles have compiled (and continually update) a bibliography on animals studies that includes a section on "Animals as Reflexive Thinkers." The front page of the website is at http://ecoculturalgroup.msu.edu/bibliography.htm.
FILM: PBS SCIENTIFIC AMERICAN FRONTIERS- "ANIMAL EINSTEINS" (1998)This PBS series, hosted by Alan Alda, is an excellent resource for many topics in psychology and environmental studies. Episode 903: Animal Einsteins does a nice job of demonstrating how researchers must approach the study of animal cognition creatively and skeptically so as to avoid falling prey to the "Clever Hans" effect. Click here for a transcript of this episode (transcript doesn't capture how entertaining this show is to students).
WEBSITES: TECHNOLOGICALLY GENERATED VISUAL IMAGES OF NATURE
SUGGESTED READINGS FOR STUDENTSWinter, D. D., & Koger, S. M. (2004). Cognitive psychology. In The psychology of environmental
Gardner, G. T., & Stern, P. C. (2002). Human reactions to environmental hazards: Perceptual and
REFERENCES CITED IN THIS SECTIONAlhakami, A. S. & Slovic, P. (1994). A psychological study of the inverse relationship between
Atran, S., Medin, D., & Ross, N. (2005). The cultural mind: Environmental decision making and
Baron, J. (2006). Thinking about global warming. Climatic Change, 77, 137-150. Bekoff, M. (2002). Minding animals: Awareness, emotions, and heart. New York: Oxford University
Bekoff, M., Allen, C., & Burghardt, G. M. (Eds.) (2002). The cognitive animal: Empirical and
Benoît, M., & Norton, M. I., (2003). Perceptions of a fluid consensus: Uniqueness bias, false
Brower, M., & Leon, W. (1999). The consumer's guide to effective environmental choices: Practical
Crist, E. (1999). Images of animals: Anthropomorphism and animal mind. Philadelphia: Temple
Datson, L., & Mitman, G. (2005). Thinking with animals: New perspectives on anthropomorphism.
Drottz, B. M. & Sjöberg, L. (1990). Risk perception and worries after the Chernobyl accident. Journal
Dunlap, R., Van Liere, K., Mertig, A., & Jones, R. E. (2000). Measuring endorsement of the New
Finucane, M. L., Alhakami, A. S., Slovic, P. & Johnson, S. M. (2000). The affect heuristic in
Flynn, J., Slovic, P. & Mertz, C. K. (1993). Decidedly different: Expert and public views of risks from a
Gardner, G. T., & Stern, P. C. (2002). "Human reactions to environmental hazards: Perceptual and
Greenberg, M., Sachsman, D., Sandman, P., & Salomone, K. (1989). Network evening news
Herlihy, P. H. (2003). Participatory research mapping of indigenous lands in Darién, Panama. Human
Kahneman, D., Ritov, I., Jacowitz, K. E., & Grant, P. (1993). Stated willingness to pay for public
Kaplan, A., & Medin, D. L. (1997). The coincidence effect in similarity and choice. Memory &
Keltner, D., & Robinson, R. J. (1996). Extremism, power, and the imagined basis of social conflict.
Kitchin, R. M. (1994). Cognitive maps: What are they and why study them? Journal of
Kitchin, R. (1996). Methodological convergence in cognitive mapping research: Investigating
Knight, S., Vrij, A., Cherryman, J., & Nunkoosing, K. (2004). Attitudes toward animal use and belief
Kraus, N., Malmfors, T., & Slovic, P. (1992). Intuitive toxicology: Expert and lay judgments of
Lynch, K. (1960). The image of the city. Cambridge, MA: MIT Press. Mametti, M., & Bortolotti, L. (2006). Animal rights, animal minds, and human mindreading. Journal
Margolis, H. (1996). Dealing with risk: Why the public and experts disagree on environmental issues.
Mayer, F. S., & Frantz, C. M. (2004). The connectedness to nature scale: A measure of individuals’
Medin, D., & Atran, S. (2004). The native mind: Biological categorization and reasoning in
Medin, D. L., Lynch, E. B., & Solomon, K. E. (2000). Are there kinds of concepts. Annual Review of
Mertz, C. K., Slovic, P., & Purchase, I. F. (1998). Judgments of chemical risks: Comparisons among
Milgram, S., & Jodelet, D. (1976). Psychological maps of Paris. In H. Proshansky, W. Ittelson, & L.
Mitchell, R. W., Nicholas, T. S., & Miles, H. L., (Eds.) (1997). Anthropormorphism, anecdotes and
Nickerson, R. S. (2003). Psychology and environmental change. Mahwah, NJ: Lawrence Erlbaum
Peters, E., & Slovic, P. (1996). The role of affect and worldviews as orienting dispositions in the
Pronin, E., Gilovich, T., & Ross, L. (2004). Objectivity in the eye of the beholder: Divergent
Reeder, G., Pryor, J. B., Wohl, M. J. A., & Griswell, M. L. (2005). On attributing negative motives to
Robinson, R. J., Keltner, D., Ward, A., & Ross, L. (1995). Actual versus assumed differences in
Ross, L., Greene, D., & House, P. (1977). The false consensus phenomenon: An attributional bias in
Schultz, P. W., Shriver, C., Tabanico, J., & Khazian, A. (2004). Implicit connections with nature.
Seibert, P. S., & Anooshian, L. J. (1993). Indirect expression of preference in sketch maps.
Sjöberg, L., & Drottz-Sjöberg, B. M. (2001). Fairness, risk and risk tolerance in the siting of a nuclear
Slovic, P. (1993). Perceptions of environmental hazards: Psychological perspectives. In T. Gärling
Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G. (2004). Risk as analysis and
Smith, D. A. (2003). Participatory mapping of community lands and hunting yields among the Buglé
Suls, J. & Wan, C. K. (1987). In search of the false-uniqueness phenomenon: Fear and estimates of
Tanner, C., & Jungbluth, N. (2003). Evidence for the coincidence effect in environmental judgments:
Tversky, A., & Kahneman, D. (1973). Availability: A heuristic for judging frequency and probability.
Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science,
|
||||